HOLISTIC MARKETING/SUSTAINABLE MARKETING
According to Business dictionary holistic marketing is defined as "A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company’s commercial activities.
VPJ mainly uses online media to reach their customers informing them about their products. HUL also maintains good performance and internal marketing policy it performs multiple CSR and sustainability projects. The Company’s CSR approach comprises medical services, education, community development, women empowerment and poverty alleviation, among others.
To sustain in the FMCG market for such long period an organization requires a rig to sustain for a long time in the market one needs to keep a balance in both profits and social responsibility.
HUL uses integrated marketing to advertise its products and inform the customers . They have strong internal communication system.ht approach towards the society at large, which has been displayed by HUL in past and surely will be displayed in coming future as well.
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